WE ARE ALL IN THIS TOGETHER
Over the last few years, our team has evolved and so has our way of thinking. Here’s a sneak peak of a few things the right-brain folks at cult had fun creating in 2022.
The beautiful and radiant - Aurora, draws inspiration from the delightful Norther lights. Flaunting an active (dynamic) interface, our design system come’s to life by the synergy of our brand colors moving gracefully in the background.
Whether your goal is to start from basics, lose weight, or feel your best — there's a smart workout plan aka Smart Trainer who knows exactly how to help. Fun fact: People who use it are 12 times more active.
Designed for the every day athlete, our Screen Assisted Training feature ensures Members have a continuous video reference of movements enabling them to clear doubts, if any, and help check their posture.
Every workout session to be backed with meaningful data to help you understand your body better and plan your workouts accordingly. Celebrating small victories, providing insights and giving you bragging rights. PS : still in concept phase.
The Fitness Museum 2022 was built to make members feel a sense of achievements. User's fitness journey was bought to life by translating their data into artefacts and puns using a quirky design language.
What better way to scream to the world that we are EVERYWHERE, than putting up the same message literally everywhere on hoardings in India.
WE ARE ALL IN THIS TOGETHER
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Some of the fun video projects of 2022, that we enjoyed working on.
We believe the best work happens when anybody can speak up about anything at any time. When people can truly be the authentic version of themselves.
